You know that one person in your office’s accounting department that always send around decently funny emails, and you enjoy reading them, but to your great unspoken displeasure they are always set in Comic Sans? Yeah we all know at least one. Well this link will put you over the edge. It will make you hack into said persons computer and delete all entities containing Comic Sans.
The world of brands, as it would be if it were designed by a comic-sansite (? :)
I saw this article, and at first was mesmerized by the greatness of the stuff in the video. But after reading the article, and once the novelty had washed away, I sort of reevaluated my perspective on pretty vs usable….
Watch the Video, read the article, and then form your own idea.
I like this. I’m a fan of minimalism, and though I understand the idea of making visually exciting packaging, and helping it stand out on the shelf, for me personally this minimalist approach is much more appealing and stand-out-ish.
I wish brands would adopt some of these and give their designer cosnumers’ eyes a small rest :)